Gigamon
The brief was to sell Gigamon's expertise in network visibility as a weapon against cybercrime. When criminals break into your network, they try to disguise themselves. Gigamon can help you spot them. The idea of camouflage brought this to life. Models were painted into backgrounds by a body painter in the style of Chinese artist Liu Bolin. Agency: Fox Parrack Singapour.
Petrotechnics
The brief was to take advantage of a period of persistently low oil prices to sell software that improves efficiency and cuts production costs. We offered ourselves as a lifeline to producers who would otherwise have to shut down platforms, especially in the North Sea where the cost of extraction is high. Marketing Campaign of the Year in the Computing Tech Marketing & Innovation Awards. Agency: Fox Parrack Singapour.
Veridium
Veridium is a platform powered by AI-based biometrics that makes the experience of authenticating users and verifying ID faster, easier and more secure. I was involved n developing messaging, guidelines and a brand toolkit, including a new strapline. Agency: Challenge Marketing.
Oracle
Oracle helps the World Bee Project study bee behaviour, gather data and discover answers to bee decline. Bellucci use Oracle and blockchain to certify the origin of their olive oil, tracking it from a network of family farms to global distributors. Agency: Saatchi Pro.
