Silverjet
Silverjet offered an all-business-class service between London and New York that was cheaper than BA or Virgin. They started with one aircraft from Luton and succeeded brilliantly until fuel prices rose and broke their business model. They were the last of the all-business-class airlines to fold after Eos, Maxjet and L'Avion. We promised flying Silverjet was less stressful with our 'private jet' terminal at Luton and we were bringing back the golden age of jet travel. I worked across the business as writer and art director, managed social and forums like Flyer Talk and wrote a weekly report for the CEO. I also designed inflight materials like menus and created an editorial plan/look/feel for a future airline magazine. Agency: M&C Saatchi.
Design for an airline magazine
