Unicef
Campaign to encourage breast feeding among professional women in East Africa – a simple way to get across that only breast milk contains 100% of a baby's nutritional requirements. The Nutrition Facts idea worked in various media. Agency: Imagine East Africa via The Network One, London.
Human Rights Watch
I wrote these ads after visiting Cambodia, where there is still a huge problem with land mines. The mines are indiscriminate, unable to distinguish between a soldier during a conflict and a civilian stumbling upon one decades later. Human Rights Watch wants all countries to join the Mine Ban Treaty which bans the use, production, stockpiling, and transfer of mines. Awarded at D&AD. Agency: DMB&B Tokyu, Singapore.
