Lonza Pharma & Biotech
The brief was to move the industry perception of Lonza from 'old and established' (since 1897) to modern and forward-looking. The words next and together run through the work. 'Next' is about innovation and the promise of the future. 'Together' underlines how they work in partnership with drug companies to manufacture and commercialise medicines. The project involved brand design, advertising and employee engagement. Agencies: Coley Porter Bell and Ogilvy PR.
Brand manual
